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Impressions are the number of times your post has been viewed.
Clicks are the number of times people who have interacted with your post (clicked on a hyperlink in your post).
Conversions are the number of people who reach the page with the conversion pixel* on it. We call these insights.
*Note: In order to capture Conversions, you must place the conversion pixel somewhere in your application. For more information, click here. *
What do the numbers mean? What are my metrics? How do I get clicks? How do I get impressions? How do I get Conversions? How are the insights defined?